Sunday, 13 December 2009

This year (Santa?)... I'd like a "Sustainable Christmas, Please"


Christmas!

It is a time when british people as well as many other people gather together to enjoy and take part in a festival. To many it has important religious significance... although an increasing number of others, that religious significance is fading. This is an issue, but it is not the issue in question.

NO! The more pressing issue is "What impact does Christmas have?" Not in the way of how people behave differently in spending time with family and friends. More by way of perhaps excess and waste? A lot of people nowadays go day to day, and throughout the year may do some or a lot or recycling and other activities which help to improve the environment. However, there are a large percentage of the population who do nothing and at Christmas this is made all the worse because there is more waste produced by a family and even on an individual basis. This waste all needs to go somewhere and if it is not sorted into recycling, it typically will go out into the household waste bins.

At the end of the day, there are just over 6.8 billion people on Earth, not all of these people will receive a gift for christmas, although a large percentage are most likely to (
http://www.worldometer.info/). Two thirds of these people most likely get a form of present for christmas, perhaps not a commercialised present like people in more economically developed countries (M.E.D.C's), all the same there will be an extremely large amount of waste (not only commercially but individually too). If all of these people were to receive the same gifts, all of equal value and in the same packaging, etc. That means there would be an extremely large amount of waste to dispose of. If this were to happen annually, combined with an ever increasing global population it means that year on year there would be more and more waste to dispose of, so let us think, is this sustainable?

Perhaps looking at the actual amount of waste produced annually for the celebration of Christmas it may appear to be a near unachieveable challenge to be able to reduce this to a level which is then sustainable. However, with the correct approach and enough co-operation from the right people; namely high positioned politicians and world leaders, it could be made possible. There are several ways to do this, one would be to incorporate this issue into talk similar to those currently being held in Copenhagen over Climate Change. Even though this may in comparison be a relatively small issue, it is an issue all the same and if unmonitored it could easily get out of control. Although it could be connected to the plans and schemes which are already in place for waste management and recycling. The main point is, if it was possible to reduce the amount of waste which needed to be disposed of, rather than how to dispose of it was made possible, this would be a better approach to handle the problem. This is because if there is less to deal with, then the problem in this case, the amount of waste can be resolved more rapidly.

Excessive use of lights and fireworks will most likely be less of an issue as energy prices become more and more expensive and fireworks become more restricted through new legislation, with regard to health and safety as well as more strict age restriction.

Over-eating and self-indulgence will also most likely decrease as a result of rapidly increasing food prices and general increases in price of all products. Additionally excessive spending will probably continue at in the short-term as businesses compete between eachother with offers to attract customers. Although, there is the risk that at some point there may be a change where people become more reserved with spending as they less money to spend because the cost of living may have increased.

IN A CHANGED WORLD:

Life in general may be very different to how it is at present. For example, nowadays people are able to go out and make purchases of almost anything there and then and take it home all in the same day. However, in the future there may be many thing which could have changed, restricting the manufacture of many products if the companies which (used to) produce these products choose to refuse to sign international agreements to cut emissions. One country in particular which may suffer largely from this could be China. This is because China is a relatively fast developing country, at the same time it is a large country with near to one fifth of the world's population and one of the biggest contributors to Carbon Emissions. The problem with this may be that, because China and Asia produce a lot of products, and toys which are typically sold at Christmas but also throughout the year, if these countries are resticted through carbon emission limits it may mean that many products will be produced. If these products are not produced, then the products will not be sold and there will be less packaging to dispose of as a result. However, if these products are unattainable people may purchase products which have more packaging. Therefore it may appear to be a lost cause.

There are most likely to be many other ways in which Chistmas and other festivals both with and without religious significance may be different in a changed world and even the near future. Some of these may include what food is accepted to be sustainably eaten, this may mean that turkey for example may not be able to be eaten on Christmas day? Another way may be people are limited to how many or how long they are allowed to put Christmas lights and illuminations on their houses, and in gardens, etc. This could be in relation to cutting individual carbon emissions to coincide with national carbon emissions. It could also be connected to the introduction of new 'Smart Meters' which are being introduced to all of the 25 million homes in the United Kingdom in the next 10 years as it planned that they will be in every house be the end of 2020. These 'smart meters' are supposed to be able to totally dispose of estimated bills and ensure that both the customer and the supplier are able to keep an accurate account of the amount of both gas and electricity that each household is using. It will also give a display of how much the energy already used will cost, this will serve the purpose of having an instant bill there to keep an eye on what you have used. This is hoped to encourage the households to use less energy as they are able learn what they are using. This should also resolve disputes when it comes to billing because if there a constant display, there is no real excuse to not know how much it will cost when it comes to paying the bills. However, this will come a very high price to the consumer as the suppliers are going to charge the costs of fitting these new meters to the customer, is this really fair when it is a way for the customer to REDUCE their energy usage and inturn their carbon footprint.

In conclusion there is no simple or straight-forward answer or quick-fix solution to this or any other problem of this scale. The only real way to solve this problem and problems like this is to have a combination of several different strategies and procedures which together can help to reduce and where possible solve the problem.

References:

Defra.2008. Municipal Waste Management Statistics (Municipal Waste Statisitics 2008/09) [Online] (Updated: 10th November 2009)
Available at:
http://www.defra.gov.uk/evidence/statistics/environment/wastats/bulletin09.htm [Accessed 13th December 2009]

Worldometers.2009. Worldometers world statistics updated in realtime [Online] (Updated:14th December 2009)
Available at:
http://www.worldometers.info/ [Accessed 14th December 2009]

The Energy Retail Association(ERA).2007.Smart Meters[Online] (Updated:16th December 2009)
Available at:
http://www.energy-retail.org.uk/smartmeters.html
[Accessed 16th December 2009]

BBC News. Year not available. UK energy smart meters roll-out is outlined[Online](Updated: 14:53 GMT, Wednesday 2nd December 2009) Available at:
http://news.bbc.co.uk/1/hi/business/8389880.stm [Accessed 16th December 2009]

Images from:

Boston Herald.2009.Smart money is on energy[Online](Updated:16th December 2009)Available at:
http://multimedia.heraldinteractive.com/images/3cd0d579bb_meter_021.jpg [Accessed 16th December 2009]

Larry Bodine Marketing. Year Not available.[Online](Updated:16th December 2009) Available from:
http://blog.larrybodine.com/uploads/image/merry_christmas-1.jpg
[Accessed 16th December 2009]

Wednesday, 2 December 2009

To believe? or not to believe?, that is the question.

Looking at the two images of the front pages of both 'The Sun' newspaper and 'The Daily Telegraph' newspaper there is a clear difference between the types of newspaper they are. Even though 'The Sun' is a tabloid and 'The Daily Telegraph is a broadsheet newspaper it is very visible from look at just the front pages of each newspaper to get a impression and idea of the content and layout of these newspapers. Put simply depending on what is on the front cover of the newspaper can determine whether a person purchases this paper or another. Some people would for example look at the front page of 'The Daily Telegragh' and decide they do not want to read it because it has a lot of words. This may not be such a bad thing because having a lot of words could just mean that the paper is written in more detail. Whereas 'The Sun' tends to have a huge picture on the front cover because some people think that a picture is worth a thousand words. 'The Sun' does tend to have the front cover featuring a story which is very highly covered in other forms of media, e.g. radio and television.
















Here is a list of the top six newspapers in the United Kingdom in January 2009 (Audit Bureau of Circulations 2009):


1. The Sun 3, 146,000
2. The Daily mail 2,200,398
3. The Daily Mirror 1,366,891
4. The Daily Telegraph 783,210
5. The Daily Star 768,534
6. The Daily Mirror 736,340
(http://learningforsustainabledevelopment.blogspot.com/2009/11/blogprompt-number-four.html) (ENV 1017)

After looking at the information shown above about the top six best selling newspapers, with the only broadsheet being the forth best-selling newspaper, it concludes that a lot of people are more favourable to choose a tabloid newspaper over a broadsheet. the broadsheet newspapers contains a larger variety of more important serious issues, although it can often manipulate the information to make it more appealing to the reader. In comparision the tabloid newspapers, 'The Sun' in particular tends to include more articles and stories about celebrities, showbiz, gossip and few news articles.

According to: http://www.uksuperweb.co.uk/newspapers.html ...

"The Daily Telegraph - online newspaper features the latest news stories from the UK and around the world. Featured areas include UK arts news, motoring news and car test drives, job news online, money experts with advice on personal finance and the latest stock market news, daily sports news from the UK and abroad including horse racing as well as sections for British experts." http://www.telegraph.co.uk/

"The Sun - newspaper Online is Britain's best-selling daily tabloid for news, sport and showbiz exclusives. Fantastic on sport always our fave for the footy and horse racing. The UK's biggest selling daily newspaper." http://www.thesun.co.uk/

In my opinion I think that the media, including the newspapers should cover stories related to serious issues because they have the ability to inform a large number of members of the public about serious issues. If they do not it may mean that the issue is not reported or covered for some time. However if the media choose to cover serious issues the public may then have sufficient time to take action if necessary. For example, if there was a political disagreement or something happened which could have a big impact on lots of people's everyday lives, the media has almost a responsiblity to inform the public about these issues.

Controversially the newspapers could technically withhold certain information about big events or focus on other pieces of information to give an impression to the reader of the situation. The media could also put a bias 'slant' or 'spin' the story to make it more appealing towards the reader in order to encourage more members of the public to purchase their newspapers.

In my opinion I think that the tabloid media and 'low budget entertainment' do have too much power and influence in this country. I think this because of the top six best-selling newspapers in the U.K the only broadsheet was the forth best-selling and this means that the top three best-selling newspapers are tabloids which means the tabloid media have a big impact upon what people read each day. It works out that just over 100,000 copies of 'The Sun' newspaper are sold everyday, this means that only a very small percentage of the population (<1%)>

Here is a list of the top ten most watched television programmes and times these were shown over the weekend of the 8th of November 2009 (Channel ITV 1):
1. The X-factor Results (Sundays 19:59)
2. The X-factor (Saturday 20:00)
3.Coronation Street (Monday 19:32)
4. Coronation Street (Monday 20:29)
5. Doc Martin (Sunday 21:02)
6. Coronation Street (Friday 20:29)
7. Coronation Street (Friday 19:32)
8. Coronation Street (Thursday 20:31)
9. Emmerdale (Monday 19:00)
10. Emmerdale (Thrusday 20.00)

This shows that all of these programmes are on during 'Prime time' i.e. the time when the most people are watching television during the day. It means that these programmes are able to show and do show stories which reflect recent events. However they can also give impressions to people and get people thinking about different scenarios which have the potential to happen in their everyday lives. This can have both a positive and negative impact upon the viewer. The positive impact would be that the scenario is one of joy and happiness and could make the viewer experience these emotions as they watch the programme. The negative impact would be a scenario in which something bad happens and could cause the viewer to experience sadness, anxiety, or bring back feelings of trauma if a similar thing has happened to them in the past as they relate to what they are seeing.
Television has seen a big rise in reality television as it has been more and more accepted by the public. Now it features as the most watched television show in the form of 'X-factor Results' on Sundays and 'X-factor' on Saturdays. This could be seen as a bad thing because as it is reality television, it is happening and the viewer may become really involved and engaged with the programme. Not only could this become a distraction to their everyday routine but it could also cause them to experience distress and perhaps even anger if they have voted for one of the cast members and that person is cast-off the show.
Overall the rise of reality television and the soaps taking the 'Prime-time' slot on the television has enabled the programmes to have a large influence on the viewer. This is because they can enforce their own opinions upon the viewer through the means of the programme.
Images from: